[ GEO · AEO · AI SEARCH VISIBILITY ]

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Where AI
Answers.

FormLabs is a GEO and AEO agency that helps US, UK, and Canadian businesses and startups appear in ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. We build the content, schema, and third-party authority signals that make AI systems cite your brand — not your competitor's.

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500M+ GEO market by 2034
94% CMOs increasing AI budget
58% CTR drop from AI Overviews

THE SHIFT

Search changed. Most brands didn't.

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are the practices of structuring your content and online presence so AI systems like ChatGPT, Perplexity, Claude, and Gemini cite and recommend your brand in their generated answers. In 2026, 94% of B2B buyers use AI tools during purchase decisions. If your brand doesn't appear in AI answers, you don't exist at the moment that matters most.

Old SEO GEO / AEO
Rank #1 on Google Get cited in AI answers
10 blue links One synthesized response
Optimize your website Build authority everywhere
Keywords matter Entity & context matter
Monthly ranking report Citation rate tracking
Your site = your asset Third-party = 85% of citations
85%

of AI citations come from third-party sources

58%

CTR drop on keywords with Google AI Overviews

2,300%

YoY growth in "GEO agency" searches

WHAT WE DO

AI visibility, engineered.

Five service pillars. One outcome: your brand cited in AI answers.

AI Visibility Audit

We run your 30 most important buyer prompts across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. You get a full citation gap report, competitor citation analysis, and a 90-day execution roadmap. This is where every engagement starts.

ONE-TIME From $600

On-Site AEO Optimization

We make your website machine-readable for AI. Schema markup (Organization, FAQPage, Article, SoftwareApplication), answer-first content rewrites, robots.txt AI crawler access, llms.txt creation, and freshness signal implementation.

INCLUDED IN RETAINER

Off-Site Authority & LLM Seeding

85% of AI citations come from third-party sources. We build your brand's presence on Reddit (cited in 40% of all AI responses), Quora, G2/Capterra, industry publications, digital PR, and listicle placements — the exact sources AI systems pull from when recommending brands.

HIGHEST IMPACT

GEO Content Creation

Answer-first articles, comparison guides, FAQ content, and original research — all structured for AI citation. We write content that AI systems extract and quote. 44% of all LLM citations come from the first 33% of a page. We build for that reality.

ONGOING

AI Citation Monitoring

Monthly prompt testing across 5 AI platforms. Citation rate, share of voice vs competitors, sentiment analysis, and GA4 referral tracking from chatgpt.com and perplexity.ai. You see exactly where you appear and where you don't.

MONTHLY Included in all retainers

HOW IT WORKS

From invisible to cited in 60 days.

  1. Week 1

    [01]

    Baseline Audit

    Map 30+ prompts across 5 AI platforms. Gap analysis vs competitors.

  2. Week 2–3

    [02]

    Technical Fixes

    Schema markup, robots.txt fix, answer-first content rewrites, llms.txt setup.

  3. Week 3–8

    [03]

    Authority Building

    Reddit seeding, Quora answers, PR & listicles, G2/Capterra profiles.

  4. Week 9+

    [04]

    Measure & Compound

    Monthly citation report across 5 platforms. Fill gaps. Repeat.

Day 14–30

First Perplexity citations appear

Day 45–60

Citation rate measurably moving

Day 60–90

Consistent mentions on 3+ platforms

FAQ

Everything AI search agencies get asked.

Direct answers. Because that's what AI systems cite.

GEO (Generative Engine Optimization) is the practice of optimizing your brand's content and online presence so that AI systems like ChatGPT, Perplexity, Claude, and Gemini cite and recommend your brand in their generated answers. Unlike traditional SEO which targets Google's blue link rankings, GEO targets the AI-generated responses that now replace those links for millions of queries daily.

AEO (Answer Engine Optimization) is the process of structuring your website content so AI answer engines can extract, understand, and cite it directly. This includes schema markup, answer-first content formatting, FAQ sections, structured data, and technical fixes that make your content machine-readable. AEO is the on-site layer; GEO is the broader off-site authority strategy.

Traditional SEO agencies optimize for Google ranking positions. FormLabs optimizes for AI citation — a fundamentally different outcome. We don't just add "GEO" to our SEO packages. We audit AI platform behavior, build citation signals across the sources AI systems actually pull from (Reddit, Quora, review platforms, press), and track your brand's mention rate across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews monthly.

Most clients see first Perplexity citations within 14–30 days of technical fixes going live, as Perplexity crawls the web in real time. ChatGPT and Claude visibility builds over 45–90 days as third-party citations accumulate. Full, consistent AI search presence across all major platforms is realistic within 60–90 days with focused execution.

We optimize for all five major AI search surfaces: ChatGPT (including ChatGPT Search), Perplexity AI, Anthropic Claude, Google Gemini and Google AI Overviews, and Microsoft Copilot. Each platform has different citation behavior — Perplexity is real-time retrieval, ChatGPT mixes training data with web search, Claude favors blog content, Gemini pulls from Google's index. We build for all five simultaneously.

FormLabs offers three engagement types for US, UK, and Canadian clients. A one-time AI Visibility Audit starts at $600 — you get a full citation gap report and 90-day roadmap. A Growth Retainer covering on-site AEO and content strategy starts at $900/month. A Full GEO Program including off-site authority building, Reddit/Quora seeding, and digital PR starts at $1,800/month. GBP and CAD invoicing available.

No reputable GEO agency can guarantee specific placements — AI systems select citations based on signals we influence but don't control. What we guarantee: documented, measurable improvement in your citation rate across 5 platforms within 90 days. We track every prompt, every platform, every month. If citation rate doesn't move, we don't charge for that month.

Our AI Visibility Audit covers: (1) a 30-prompt baseline run across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews in your category; (2) competitor citation analysis — who's being cited instead of you and why; (3) technical crawlability check for all 5 AI bots; (4) on-site content gap analysis; (5) off-site citation source mapping; (6) a prioritised 90-day execution roadmap. Delivered in 5 business days.

WHY NOW

The window is open. It won't stay open.

The GEO agency market hit $1.48 billion in 2026 and is projected to reach $33.7 billion by 2034. Searches for 'GEO agency' are up 2,300% year-over-year. 94% of CMOs plan to increase AEO/GEO investment this year. The brands building AI citation authority now are compounding an advantage that late movers cannot easily replicate.

$33.7B

GEO market size by 2034 (50.5% CAGR)

2,300%

YoY growth in "GEO agency" searches

4.4×

Higher conversion rate from AI-referred visitors vs organic search

[ChatGPT] [Perplexity] [Claude] [Gemini] [Google AI]

Citation tracking across all 5 platforms. Monthly.

Your competitors are being cited. You're not. Yet.

Get a free AI Visibility Audit snapshot — we'll show you exactly which prompts in your category currently cite your competitors instead of you.

Request Free Audit →

No commitment. 5-business-day turnaround. Platform: ChatGPT · Perplexity · Claude · Gemini · Google AI